From Dennis Fischman A bright and accomplished colleague wrote to me with a troubling question. “There was a job opening my contact encouraged me to apply for. I hesitated because one of the requirements said “Digital native” which threw me off. My understanding of the definition is people who grew up with technology from birth, […]
Four Ways Your Organisation Can Generate Attention
The behavior of today’s clients, supporters and stakeholders has changed in that they poke and search for informational solutions primarily via search and social media and social networks. This means your organisation needs to have useful and relevant content at the right time—when people are looking to solve their problem—and in the right places—where they will […]
A Powerful and Proven Social Media Strategy in 3 Parts
By Patrick McFadden Are you struggling with effectively using social media? Many times it’s because you can’t decide where to start, you aren’t sure how to put the pieces together, or you can’t stay motivated and focused. You are capable of doing the things that are required for using social media effectively, but the real […]
B-Cause 