The One Way to Get Donors to Give Again and Again

    Does your nonprofit live and die by donations? Chances are you’re dying. You work so hard to get a donation, especially at the end of the year. By next year, however, more than half those donors–59%–will disappear. You will never hear from them again. It’s even worse with new donors. Three-quarters of them […]

Effective Storytelling By People Just Like You

  By Chris Gandy Our friend Dennis Fischman writes often about the effectiveness of good storytelling in gaining support for your Cause. Intuitively what he says makes a great deal of sense but often we tend to dismiss his suggestions as being only for tech savvy not for profits with big marketing budgets. Well think […]

Can Your Organisation Tell a Story to Save Itself?

By Dennis Fischman Have you heard the tale of Scheherazade? She was a noble lady who married the king of Arabia.  Her new husband had a grim habit: marrying and killing off a wife every night. Scheherazade’s  beauty couldn’t save her, but her stories did. Night after night, she told him one fascinating story after […]

Four Ways Your Organisation Can Generate Attention

The behavior of today’s clients, supporters and stakeholders has changed in that they poke and search for informational solutions primarily via search and social media and social networks. This means your organisation needs to have useful and relevant content at the right time—when people are looking to solve their problem—and in the right places—where they will […]