What is the ROI of Social Networking?

  By Patrick McFadden I have conversations on a daily basis with leaders about marketing and unavoidably this question always comes up, “What is the ROI of social networking?” I get emails from frustrated marketers who want to get more active with social networking, but can’t convince their manager that it’s worth it. My response to the […]

Hats off to Mothers using social media for social good

By Chris Gandy Have you heard of Mom Bloggers for Social Good? With Mother’s Day just around the corner it is a great time to showcase the fantastic work this group does as well as being a fine example of how cause-based organisations can use blogs and social networks to bring attention to their causes. Back in 2007, Jennifer James […]

Say goodbye to the Gate-Keeper

By Patrick McFadden If I were to write about this eleven years ago I would have been considered idiosyncratic, but today I think it’s more visible than ever to see. When I say gatekeeper I’m not talking about some mystical character out of a book. I’m talking about the individuals, groups or organisations that decide whether […]