Listening Beneath the Surface

By Dennis Fischman So many readers enjoyed my post “Are You Listening, Nonprofits?“, I thought you might like a little more advice about social listening. Craig Jamieson is a submarine fan, and he tells us that social listening is like sonar.  Use it to find: Conversations that show something about the people who support you […]

All Hands on Board for Social Media

  By Dennis Fischman Let’s say you’ve made the decision: you want your employees on social media. It took some courage to arrive at that decision.  You’ve heard the horror stories  about what can happen when things go wrong.  But you know that people will talk about you online, no matter what.  It’s better for […]