Why Your Not For Profit Doesn’t Need to Freak Out Over Marketing

From Patrick McFadden We all know that Marketing is evolving, right? The Marketing world is prone to change, and it’s worth noting by keeping loose change — 1, 2 and 5 cent coins —around you as a constant reminder.But even with all these changes, the truth is marketing is not anything to freak out over. […]

The New Culture of Generosity

The connection economy has caused a shift and I have watched this shift in myself, my colleagues, and the marketplace. I call it “The New Culture of Generosity”. Against popular opinion, I don’t believe that social media promotes narcissism. It certainly doesn’t reward it. While there will always be exceptions, the people who are “takers” are […]

Marketing is a Process

By Patrick McFadden In my work as a marketing consultant I often meet with not-for-profits to discuss, “how they are building awareness and visibility for their  services?” What I end up finding is that their mindset toward marketing is a one time deal, I call it the “shotgun approach.” They believe that you can run an […]

Its vital you show the world you haven’t drowned.

Most, if not all cause-based organisations recognise the need to promote their services and engage with stakeholders via the internet. Admittedly, some are more enthusiastic than others but inevitably they all realise that they have to plunge into the social media ocean. Having either dived or been thrown in, however, it is surprising how many […]