Blogging is one of the most important marketing activities your organisation should embrace in 2013. In fact, when marketers were asked in the 2013 Social Media Marketing Industry Report what online platform they wanted to master, 62% said blogging. The power of blogging to reach new audiences and prospective supporters cannot be underestimated. If you want your cause to be […]
Does Your Marketing Do That?
By Patrick McFadden That’s the question. Marketing has a job, it has to do something. Marketing typically never fails in the mental creation. It fails in implementation. It fails in the doing.If you want to build more muscle, then you must do the push-up. If you want to attract, obtain and keep supporters, your marketing […]
The Only Way To Win Is To Be Positively Talked About
By Patrick McFadden I’ve been doing a lot thinking about, “what really grows businesses?” How do they break through the noise, the clutter, and experience success? Eventually it came to me. The asset that every successful for profit and not-for-profit has is: a referable experience. An experience worth talking about. They create an experience with using their product or […]
