The New Culture of Generosity

The connection economy has caused a shift and I have watched this shift in myself, my colleagues, and the marketplace. I call it “The New Culture of Generosity”. Against popular opinion, I don’t believe that social media promotes narcissism. It certainly doesn’t reward it. While there will always be exceptions, the people who are “takers” are […]

Its vital you show the world you haven’t drowned.

Most, if not all cause-based organisations recognise the need to promote their services and engage with stakeholders via the internet. Admittedly, some are more enthusiastic than others but inevitably they all realise that they have to plunge into the social media ocean. Having either dived or been thrown in, however, it is surprising how many […]