Not For Profits Can Do Better With Content Marketing

By Dennis Fischman Give people information that matters to them and you will draw them closer to your cause. This is the basic principle of content marketing.  It’s a natural approach for not for profits to take.  Many of us know a lot about the issues we work on and the communities we serve.  We have […]

Trends – In Cause-based Communications

At B-Cause we plan to regularly report on trends we see occurring in the global cause-based sector. The first of these comes from Kivi Leroux Miller of the Nonprofit Marketing Guide who conducted an online survey of 1,435 cause-based organisations asking a variety of marketing questions: In what shape is your marketing plan for 2013? Which communications tools […]