Creating Massive Marketing Success for Your Cause

By Patrick McFadden  If you’re trying to market a cause or anything for that matter, you’re probably looking for that one silver bullet or key to make your organisation explode in supporters and fundraising .You buy the books, the online courses, the CDs and the DVDs that will tell you the steps to unlocking this massive marketing success. You subscribe […]

To Get Donors to Give – Give Them What They Want

I have a pet theory that in Australia when governments decide to fund a community program of any description, they pitch their contribution at roughly 70% of the true cost of delivering a highly impactful result. While some not-for-profits are prepared to tolerate this, many others are not and try to cover the shortfall from […]