Now NFP’s Have Three Options: Merge, Perish or …… Network

  If we are to listen to some high profile NFP players lately, small to medium cause-based organisations have two options : merge or perish! All pretty depressing stuff if your organisation is now on this new endangered species list. Even worse if you, a family member or community is reliant on one of these supposedly […]

What is the ROI of Social Networking?

  By Patrick McFadden I have conversations on a daily basis with leaders about marketing and unavoidably this question always comes up, “What is the ROI of social networking?” I get emails from frustrated marketers who want to get more active with social networking, but can’t convince their manager that it’s worth it. My response to the […]