Ask For Advice Before Asking For Help

  By Patrick McFadden Anyone that’s heard me speak or read my ebooks knows that I believe marketing strategy is far more important to organisations than marketing tactics. I also believe that asking for advice before asking for help is far more important for any business especially small to midsize businesses. You thought you knew what your business needed. You […]

Marketing is a Process

By Patrick McFadden In my work as a marketing consultant I often meet with not-for-profits to discuss, “how they are building awareness and visibility for their  services?” What I end up finding is that their mindset toward marketing is a one time deal, I call it the “shotgun approach.” They believe that you can run an […]