Why Your Not For Profit Doesn’t Need to Freak Out Over Marketing

From Patrick McFadden We all know that Marketing is evolving, right? The Marketing world is prone to change, and it’s worth noting by keeping loose change — 1, 2 and 5 cent coins —around you as a constant reminder.But even with all these changes, the truth is marketing is not anything to freak out over. […]

Creating Massive Marketing Success for Your Cause

By Patrick McFadden  If you’re trying to market a cause or anything for that matter, you’re probably looking for that one silver bullet or key to make your organisation explode in supporters and fundraising .You buy the books, the online courses, the CDs and the DVDs that will tell you the steps to unlocking this massive marketing success. You subscribe […]

Does Your Marketing Do That?

By Patrick McFadden  That’s the question. Marketing has a job, it has to do something. Marketing typically never fails in the mental creation. It fails in implementation. It fails in the doing.If you want to build more muscle, then you must do the push-up. If you want to attract, obtain and keep supporters, your marketing […]

Its vital you show the world you haven’t drowned.

Most, if not all cause-based organisations recognise the need to promote their services and engage with stakeholders via the internet. Admittedly, some are more enthusiastic than others but inevitably they all realise that they have to plunge into the social media ocean. Having either dived or been thrown in, however, it is surprising how many […]

Say goodbye to the Gate-Keeper

By Patrick McFadden If I were to write about this eleven years ago I would have been considered idiosyncratic, but today I think it’s more visible than ever to see. When I say gatekeeper I’m not talking about some mystical character out of a book. I’m talking about the individuals, groups or organisations that decide whether […]