Not For Profits Can Do Better With Content Marketing

By Dennis Fischman Give people information that matters to them and you will draw them closer to your cause. This is the basic principle of content marketing.  It’s a natural approach for not for profits to take.  Many of us know a lot about the issues we work on and the communities we serve.  We have […]

How Small Not For Profits Light Up Social Media

From Dennis Fischman Is your not for profit organisation based in a single community?  Congratulations: you have natural advantages when it comes to social media. What are your advantages?  The same strengths that social media maven Mark Schaefer sees for small businesses–only more so. Local angle.  “I could care less about a tweet from a mega-brand,” […]

What Are You Trying to Change in 2014?

From Dennis Fischman So it’s a new year, and you have a list of resolutions in hand. Why did you write them down? Because it’s easier to make changes when you have a clear sense of what you’re trying to change. That’s true about yourself.  It’s doubly true when you’re trying to change other people.When […]

Can Your Not For Profit Learn from Coca-Cola?

From Dennis Fischman Running a not for profit is harder than running a business.  Still, not for profits can learn lessons for free that corporations have spent a lot of money to learn. Take Coca-Cola, for example.  If your not for profit were as widely known as Coke, you’d have a lot easier time attracting “customers” (clients, donors, and funders). How […]

Why Your Not For Profit Doesn’t Need to Freak Out Over Marketing

From Patrick McFadden We all know that Marketing is evolving, right? The Marketing world is prone to change, and it’s worth noting by keeping loose change — 1, 2 and 5 cent coins —around you as a constant reminder.But even with all these changes, the truth is marketing is not anything to freak out over. […]

How Do You Say “Content Marketing” in Not For Profit?

By Dennis Fischman You’re working so hard for a cause you believe in.  You wonder: Why aren’t more people paying attention? You’re not alone.  In the internet age,  not for profits and businesses are all in the same boat.  We’re not only competing with each other for people’s time and interest.  We’re also competing with […]