Marathon: 4 Lessons Boston 2013 Taught Me About Communication

By Dennis Fischman “Oh my God,” I said, “I have friends in that race!”I can’t remember exactly how I first heard about the Boston Marathon bombing last year, but I know that was the first thing I said.And I know the first things I did: turn on the radio, and get onto social media. I […]

Can Your Not For Profit Learn from Coca-Cola?

From Dennis Fischman Running a not for profit is harder than running a business.  Still, not for profits can learn lessons for free that corporations have spent a lot of money to learn. Take Coca-Cola, for example.  If your not for profit were as widely known as Coke, you’d have a lot easier time attracting “customers” (clients, donors, and funders). How […]