Okay, readers, I’m asking your opinion. Who’s right here? The CEO of a large not for profit organisation recently said to me: “Our organisation gets almost all its funding from government, not from donors. We get almost all our clients through referrals, not from publicity. We need good relationships with state and federal governments and with other providers. […]
“Marketing gets no respect in the nonprofit world”
So says David Williamson, writing for the Centre for Public and Nonprofit Leadership, Georgetown University. David’s paper is excellent and while the cause-based sector is slightly different in Australia, from a funding perspective due to the relatively high level of Government funding, the need for an effective marketing strategy is essential and you could do […]
B-Cause 