By Dennis Fischman “Oh my God,” I said, “I have friends in that race!”I can’t remember exactly how I first heard about the Boston Marathon bombing last year, but I know that was the first thing I said.And I know the first things I did: turn on the radio, and get onto social media. I […]
You CAN Be Too Brief
From Dennis Fischman We’ve all heard the advice. Whether you’re blogging, tweeting, or writing a letter, shorter is better. Right? But it is possible to be too brief. The fish monger looked up proudly at his new hand-painted sign. “Fresh fish sold here,” it proclaimed. A friend tapped him on the shoulder. “Nice sign, but […]
Here’s Your Communications Strategy. Fill In the Blanks.
By Dennis Fischman Your organisation needs a communications strategy. Why? For a lot of the same reasons why Kivi Leroux Miller recommends having a content strategy: To focus on your supporters’ goals. To make your readers think of you as a welcome guest who shares expertise. To take your random content and turn it into a larger story. […]
