Can Your Not For Profit Learn from Coca-Cola?

From Dennis Fischman Running a not for profit is harder than running a business.  Still, not for profits can learn lessons for free that corporations have spent a lot of money to learn. Take Coca-Cola, for example.  If your not for profit were as widely known as Coke, you’d have a lot easier time attracting “customers” (clients, donors, and funders). How […]