The Top 5 Marketing Myths and The Truth Behind Them

By Patrick McFadden This one will probably get me into trouble.I’ve worked as a marketing consultant for several years and I’m not supposed to say this stuff. After all, it’s my job to increase your client base and maximize revenue. To wave my magic marketing wand and take your marketing to a whole new level. […]

One Important Marketing Lesson You Won’t Learn in a Book

By Patrick McFadden When I look back at the beginning years of Indispensable Marketing, the lesson I wish I had figured out earlier is you can’t read your way out of a problem. When I first launched and needed advice, my tendency was to grab a book and go off in the corner to figure […]

Two Things Not For Profits Really Need to Know About Marketing

By Patrick McFadden Marketing just isn’t that complicated. Oh, sure, there’s all the figuring new stuff out every new day, but really, when it comes down to it, there are only two things that actually matter. Get these factors right – keep these factors as the basis for every business and marketing decision – and things […]

Marketing is a Waste of Money and Time

From Patrick McFadden Okay, show of hands.Who else has heard that marketing is a waste of money and time? Well, it’s true! Marketing is a waste of money and time…. if you’re not in sync, in rhythm and attuned to reality. What you want it to be or what it used to be—is not reality. Instead, […]

Can Your Not For Profit Learn from Coca-Cola?

From Dennis Fischman Running a not for profit is harder than running a business.  Still, not for profits can learn lessons for free that corporations have spent a lot of money to learn. Take Coca-Cola, for example.  If your not for profit were as widely known as Coke, you’d have a lot easier time attracting “customers” (clients, donors, and funders). How […]

Why Your Not For Profit Doesn’t Need to Freak Out Over Marketing

From Patrick McFadden We all know that Marketing is evolving, right? The Marketing world is prone to change, and it’s worth noting by keeping loose change — 1, 2 and 5 cent coins —around you as a constant reminder.But even with all these changes, the truth is marketing is not anything to freak out over. […]

Here’s Your Communications Strategy. Fill In the Blanks.

By Dennis Fischman Your organisation needs a communications strategy.  Why?  For a lot of the same reasons why Kivi Leroux Miller recommends having a content strategy: To focus on your supporters’ goals. To make your readers think of you as a welcome guest who shares expertise. To take your random content and turn it into a larger story. […]

How Do You Say “Content Marketing” in Not For Profit?

By Dennis Fischman You’re working so hard for a cause you believe in.  You wonder: Why aren’t more people paying attention? You’re not alone.  In the internet age,  not for profits and businesses are all in the same boat.  We’re not only competing with each other for people’s time and interest.  We’re also competing with […]

Creating Massive Marketing Success for Your Cause

By Patrick McFadden  If you’re trying to market a cause or anything for that matter, you’re probably looking for that one silver bullet or key to make your organisation explode in supporters and fundraising .You buy the books, the online courses, the CDs and the DVDs that will tell you the steps to unlocking this massive marketing success. You subscribe […]

Four Ways Your Organisation Can Generate Attention

The behavior of today’s clients, supporters and stakeholders has changed in that they poke and search for informational solutions primarily via search and social media and social networks. This means your organisation needs to have useful and relevant content at the right time—when people are looking to solve their problem—and in the right places—where they will […]