5 Reasons You Need Great Communications Even If You Don’t Need Donors

Okay, readers, I’m asking your opinion. Who’s right here? The CEO of a large not for profit organisation recently said to me: “Our organisation gets almost all its funding from government, not from donors. We get almost all our clients through referrals, not from publicity. We need good relationships with state and federal governments and with other providers. […]

Seven New Rules of Marketing

    By Patrick McFadden Over the past few years I’ve had the good fortune to speak and consult with start-ups and established organisations. Through my experience I have come up with the seven new rules of marketing that I think every start-up and small to midsize for profit or not for profit organisation should […]

But I Only Want One

  By Joe Moore It was a unique demonstration of the art of making a set of matryoshka dolls from the one block of wood. You may be familiar with this Russian nesting doll or babushka. A set of, typically five, wooden dolls. Each doll may be taken apart to reveal another one – except […]

The Future of Marketing

By Patrick McFadden The future of marketing isn’t about interrupting the marketplace with your media messages. The future of marketing isn’t about distribution and sales (generating transactions).  The future of marketing isn’t about exploiting a market for your own benefit. The future of marketing is about relationships and service, both are expensive in time and energy. It takes time to nurture the customer relationships because people engage with friends not […]

Listening Beneath the Surface

By Dennis Fischman So many readers enjoyed my post “Are You Listening, Nonprofits?“, I thought you might like a little more advice about social listening. Craig Jamieson is a submarine fan, and he tells us that social listening is like sonar.  Use it to find: Conversations that show something about the people who support you […]

10 Elements That Generate Remarkable

By Patrick McFadden As I have said before, we don’t need more average products or services. Instead, we need remarkable products and services. Specifically, we need products and services that “are worth making a remark about.” Something worth making a remark about simply means word-of-mouth and word-of-mouse. These products and services have in them the following […]

Goldilocks and the Three Not For Profits

By Dennis Fischman Once upon a time, there was a little girl named Goldilocks.  She liked to give away money. One day Goldilocks went exploring the forest of letters, email, and online posts she received.  She found herself in the house of three not for profits.  She sat down at their table and sampled what […]

3 Marketing Realities You Can’t Afford to Neglect

By Patrick McFadden I recently was reading a Mashable infographic, that stated more than 84% of 25-34 year olds have abandoned their favourite website because of intrusive or irrelevant advertising. More than a whopping 86% of people skip television ads. At least 200 million Americans have registered for FTC’s “Do Not Call” list. Over 91% of […]