Seven New Rules of Marketing

    By Patrick McFadden Over the past few years I’ve had the good fortune to speak and consult with start-ups and established organisations. Through my experience I have come up with the seven new rules of marketing that I think every start-up and small to midsize for profit or not for profit organisation should […]

Ask For Advice Before Asking For Help

  By Patrick McFadden Anyone that’s heard me speak or read my ebooks knows that I believe marketing strategy is far more important to organisations than marketing tactics. I also believe that asking for advice before asking for help is far more important for any business especially small to midsize businesses. You thought you knew what your business needed. You […]

What is the ROI of Social Networking?

  By Patrick McFadden I have conversations on a daily basis with leaders about marketing and unavoidably this question always comes up, “What is the ROI of social networking?” I get emails from frustrated marketers who want to get more active with social networking, but can’t convince their manager that it’s worth it. My response to the […]

The Ultimate Gift

By Patrick McFadden Dignity is more important than riches. Everyone needs a certain amount of money to live. But once we have that amount, what we crave and want is dignity. Given a choice between dignity and “more” (wealth, riches, and material possessions) most people choose dignity. Respect matters. Respect in all things, for your […]

The Future of Marketing

By Patrick McFadden The future of marketing isn’t about interrupting the marketplace with your media messages. The future of marketing isn’t about distribution and sales (generating transactions).  The future of marketing isn’t about exploiting a market for your own benefit. The future of marketing is about relationships and service, both are expensive in time and energy. It takes time to nurture the customer relationships because people engage with friends not […]

10 Elements That Generate Remarkable

By Patrick McFadden As I have said before, we don’t need more average products or services. Instead, we need remarkable products and services. Specifically, we need products and services that “are worth making a remark about.” Something worth making a remark about simply means word-of-mouth and word-of-mouse. These products and services have in them the following […]

“Square” Business

By Patrick McFadden Doing business with … generosity, integrity, honesty and dependability … is what I call,  “square” business. Square Business indicates consistency of: actions, values, methods and, principles. Cutting corners is not an option! Which brings me to my point, “how you get there, is how you’re going to stay there.” If a professional is […]

3 Marketing Realities You Can’t Afford to Neglect

By Patrick McFadden I recently was reading a Mashable infographic, that stated more than 84% of 25-34 year olds have abandoned their favourite website because of intrusive or irrelevant advertising. More than a whopping 86% of people skip television ads. At least 200 million Americans have registered for FTC’s “Do Not Call” list. Over 91% of […]

The Top 5 Marketing Myths and The Truth Behind Them

By Patrick McFadden This one will probably get me into trouble.I’ve worked as a marketing consultant for several years and I’m not supposed to say this stuff. After all, it’s my job to increase your client base and maximize revenue. To wave my magic marketing wand and take your marketing to a whole new level. […]