Coworking: The Manager’s Choice

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Coworking centres could become mainstream more quickly than many managers realise.

If you have always thought that coworking centres were only useful for independent professionals – writers, journalists or small business owners with a staff of one – then think again.

A growing number of organisations are starting to use coworking centres as their main office.

I spoke with Brad Krauskopf—CEO and Founder of Hub Australia—recently in Melbourne and he said “We have several corporates using the hubs. Technology has enabled people to choose where they work and there is a huge demand for that flexibility.”

One of those corporate businesses is Do it on the Roof, a company that creates gardens on roofs and walls. CEO Shelley Meagher said that basing her business out of Hub Melbourne has not only reduced business costs but also provided a dynamic and high-energy working environment for her team of seven office-based staff.

My business has grown to the point where we could afford our own office but I am in two minds about leaving because there are so many benefits to being here”.

Another corporate at Hub Melbourne is Clearpoint Counsel, a seven-person legal firm. Joel Cranshaw, Founder and Managing Director, believes the hub has given his business flexibility and community. “Collaborating with a community of individuals and small businesses has helped shape our direction and kept us abreast of developments in the start-up community.”

The common thread in these comments is that the value of coworking centres is not just about the office facilities but the connections and relationships that happen in that environment. It may seem an unusual tactic, but for managers struggling to find good people, coworking could increase not only the size of their network, but also their recruitment possibilities.

Managers often believe that their staff would be less productive if they work remotely, away from other team members.  However, for some staff members a coworking centre could enable a work style that is most productive for them.

Karen Bond , Principal at  NewportNet — a flexible work space on the Northern Beaches of Sydney—agrees, saying “Research shows that most employees are more productive when they are given back some control of their work day: there are less sick days taken, less smoko breaks, less stress from traffic and the list goes on.”

Indeed, the evidence weighs against concerns about productivity. One example is a two-year study of flexibility in seven large UK-based companies, which found that most flexible workers—as well as their colleagues and managers—rated their work as good as, or better than, when they worked traditionally. They were also more committed than their peers to their organisation.

Managers on the hunt for a coworking centre may need to keep in mind that not all are set up to house businesses with larger teams. Karen advises “You need to shop around for the right fit: some coworking and smart work spaces have dedicated offices of all sizes to cater for larger teams of employees from the one company so they can knuckle down and get the job done but still have the social benefit of mixing with other like-minded coworkers around the water cooler.”

However with over 100 coworking centres and incubators nationally, and around half (46 per cent) considering opening another new site or expanding their existing location, the chances of finding what you’re looking for are growing.

Interestingly, Australia has been at the forefront of the growth of coworking spaces, behind only the United States, Germany and the UK.

It seems that the coworking trend has more to offer than many managers realise. If you’re interested to find out more about coworking, I would be happy to offer more information.

Nina Sochon is a Cause & Effective Associate. She is a High Performing Workplaces Consultant and a leading expert on remote and flexible work and can be contacted here.

About B-Cause

B-Cause is published by Cause and Effective. Our goal is to inspire, inform and encourage people doing good to do even better.

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