
By Chris Gandy
Our friend Dennis Fischman writes often about the effectiveness of good storytelling in gaining support for your Cause. Intuitively what he says makes a great deal of sense but often we tend to dismiss his suggestions as being only for tech savvy not for profits with big marketing budgets.
Well think again!
TechSoup recently ran a nonprofit storytelling campaign and contest called Storymakers. The campaign was created to help nonprofits to communicate differently, to build community, and to educate on how to tell powerful and effective stories for a global audience.
So, drum roll please…………..
And the winners were…………
Best Story Overall (Grand Prize)
Hope House: Camp Counselor Tyron by Stone Soup Films
Youth or STEM Story
Free Running in Baltimore by Wide Angle Youth Media
Super-Short Award, for a story under 20 seconds
Shine a Light on Avoidable Blindness by Operation Eyesight
Best New Storyteller, for an organization new to storytelling
Dr. Mark Karnes by Soddo Christian Hospital
Audience Choice Award, voted on by the community
Where Manos Serves by Manos Internacional
Take a look at these and some of the other entries. I am sure you will say “Hey, we can do that!”
And then have a go at doing it!
Chris is the founder of Cause & Effective. Our cause is to help you deliver more effectively on your cause.