By Patrick McFadden

Dignity is more important than riches. Everyone needs a certain amount of money to live. But once we have that amount, what we crave and want is dignity. Given a choice between dignity and “more” (wealth, riches, and material possessions) most people choose dignity.

Respect matters. Respect in all things, for your employees, co-workers, and the people your organisation serves. The ultimate gift you can give, the one that will repay you today and tomorrow and heal our world , is that gift. The gift of connection, the gift of art, the gift of love, and the gift of dignity.

About Patrick: Patrick McFadden is a Cause & Effective Associate. He is the marketing expert to call when you want social impact … not just words. He is also an advisor and featured marketing contributor to American Express Open Forum and has been named a marketing thought leader for small organisations. He is available to help make your Cause remarkable.