By Patrick McFadden

The future of marketing isn’t about interrupting the marketplace with your media messages. The future of marketing isn’t about distribution and sales (generating transactions).  The future of marketing isn’t about exploiting a market for your own benefit.

The future of marketing is about relationships and service, both are expensive in time and energy. It takes time to nurture the customer relationships because people engage with friends not strangers and it takes energy to give remarkable service because if it’s not worth making a remark about, if it’s not worth a conversation, not worth people choosing to talk about it. You and your organisation are invisible.

Question: Knowing that people buy from friends rather than strangers how are you building relationships with your clients and stakeholders?

About Patrick: Patrick McFadden is a Cause & Effective Associate. He is the marketing expert to call when you want social impact … not just words. He is also an advisor and featured marketing contributor to American Express Open Forum and has been named a marketing thought leader for small organisations. He is available to help make your Cause remarkable.