By Patrick McFadden
Doing business with …
- generosity,
- integrity,
- honesty and
- dependability
… is what I call, “square” business.
Square Business indicates consistency of:
- actions,
- values,
- methods and,
- principles.
Cutting corners is not an option!
Which brings me to my point, “how you get there, is how you’re going to stay there.” If a professional is “square” on his/her way up, we would expect them to continue to be “square”. In The Millionaire Mind, author Thomas Stanley says the one common characteristic of decamillionaires is integrity.
“Square determines behaviour, Square determines reputation, and Square determines advantages”
About Patrick: Patrick McFadden is a Cause & Effective Associate. He is the marketing expert to call when you want social impact … not just words. He is also an advisor and featured marketing contributor to American Express Open Forum and has been named a marketing thought leader for small organisations. He is available to give your Cause one on one marketing coaching.
