By Dennis Fischman

Once upon a time, there was a little girl named Goldilocks.  She liked to give away money.

One day Goldilocks went exploring the forest of letters, email, and online posts she received.  She found herself in the house of three not for profits.  She sat down at their table and sampled what they were offering.

She tasted the first organisation.  “Oh, this is too hot!” she exclaimed.  The not for profit was sending her something every day, and all of it was peppered with funding appeals.

She tasted the second not-for-profit.  “This is far too cold,” she realized.  The organisation was communicating with her only when it was asking for money.  And by the time she received a thank-you letter, she’d reached the bottom of the bowl.  She had no appetite for any more donations.

Goldilocks tasted the third not for profit.  “Ahhh,” she breathed.  “This is just right!” Here was the porridge she’d been looking for.  The main ingredient was content that pleased her palate, spiced with a healthy dash of humour and with nuggets of information to chew on.  The funding appeals had absorbed the flavour of the dish and went down smoothly.

“Someone’s been eating my porridge,” Goldilocks heard a voice say.  There was the Communications Manager of the third not-for-profit, smiling.  And behind her was the G.M.Development , asking “Would someone like to sit in my chair at my next event?”

About Dennis:  Dennis Fischman is a Cause & Effective Associate. Contact Dennis here to discuss how your cause-based organisation can win friends and get the support it needs to keep doing excellent work.