By Patrick McFadden
Marketing only works if it gets people:
- to take action,
- to change their minds, and
- most of all, to do more of what they might have had an inkling to do in the first place.
Question: Does your marketing do that?
About Patrick: He is Cause and Effective’s marketing advisor and the author of the Indispensable Marketing Blog. You can also follow him on Twitter. If you would like to guest post on B-Cause, check out our guidelines here.