Alpha or Omega?


Note To Leaders of Cause-Based Organisations

To effectively lead your organisation from good to great could I respectfully suggest you:

Don’t follow, lead & pursue.

Don’t copy, create & cultivate.

Don’t start, finish & complete.

Don’t sit still, move & shift.

Don’t fit in, stand out & be extraordinary.

Don’t sit quietly, speak up & with boldness.

Of course, don’t do all of these all the time, but more often.  And start transforming yourself from a good to a great leader – your cause needs YOU!


Patrick McFadden

About Patrick: He is Cause and Effective’s marketing advisor and the author of the Indispensable Marketing Blog. You can also follow him on Twitter. If you would like to guest post on B-Cause, check out our guidelines here.

About B-Cause

B-Cause is published by Cause and Effective. We help good causes find and attract effective leaders.

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