By Chris Gandy

Have you heard of Mom Bloggers for Social Good?

With Mother’s Day just around the corner it is a great time to showcase the fantastic work this group does as well as being a fine example of how cause-based organisations can use blogs and social networks to bring attention to their causes.

Back in 2007, Jennifer James started the Mom Bloggers Club with the aim to create an online community for women who were writing about their experiences as mothers.

But as the network grew, Jennifer recognised the opportunity it provided to bring attention to cause-based organisations that are working to solve problems confronting mothers, children and families.

The result was a spinoff group, Mom Bloggers for Social Good, which has attracted 1,000 mothers to use social media and blogs to call attention to their “Areas of  Concentration” as they refer to them, which include:  Children, Education, Maternal Health, Fair Trade, Workers’ Rights, Environment and Climate, Communicable and Non-Communicable Disease, Access to Clean Water and Sanitation, Food Security, Malaria and Tuberculosis,  HIV / AIDS and Women and Girls

Since its start in 2012, the network has worked with organizations such as Save the Children, the Bill & Melinda Gates Foundation, and Unicef. The bloggers use their influence to help raise money and get publicity for nonprofits—and in some cases, they work closely with the groups to tell stories about the people they serve.

A fine example of social innovation and an inspiration to the rest of us to use social media more effectively for our causes!

About the author: Chris Gandy MAPS is a Director of Cause and Effective (www.causeandeffective.info) , an organisation dedicated to assisting cause-based organisations make even greater social impact.